Powering decisions that win
The brands your competitors are watching
Eight data types, collected to your requirements
Consumer Data
What people buy, where they buy it, and what surrounds the purchase.
Consumer data built to your spec
The purchase and consumption signals your model needs, from the markets it serves.
Why do demand models fail?
Stale, single-market purchase data trains a model on the wrong demand.
Performs in familiar markets. Breaks in the categories and regions you are growing into.
Holds up across the markets where your products sell.
What stale consumer data misses
Rwazi collects every one of these from real consumers, so your model learns real demand before it ships.
What does a consumer sample look like?
Your pack arrives as consumer records matched to your category and markets. Every record carries demographic metadata and a consistent naming convention, dropped straight into your cloud.
Fact of purchase, across categories and markets.
Request accessConsumption context, how and when products are used.
Request accessThe rest of the basket around your category.
Request accessCategory and brand records, scoped to your markets.
Request accessWhat we capture to your spec
Captured your way, continuous or targeted
We collect both ways. You pick what fits your model.
Continuous capture
For models that track demand over time. Ongoing purchase and consumption across real markets.
Targeted capture
For a specific question. Defined categories, markets, and windows were collected into a tight brief.
Real-world consumer data from 190+ countries
Most consumer data sits in a few mature markets, so models misjudge demand everywhere else. Rwazi collects purchase and consumption data across 190+ countries, from a 5M+ consumer network, in the markets where your products actually sell.
- 190+ countries
- 5M+ network
- purchase and consumption
- category and basket
- real consumers
What sets Rwazi consumer data apart?
Built for the consumer AI you are shipping
Demand forecasting
Forecasts lean on stale, single-market data and miss real shifts.
Current purchase and consumption across 190+ countries, to your spec.
Consumer datasets for the task you are training
We build consumer datasets for machine learning, scoped to your task.
From your spec to your cloud, in four steps
Run it as a one-off project or a recurring refresh, weekly or monthly.
How Rwazi compares to other providers
The same data, captured in the real world. Here is how that stacks up against the alternatives.
Every purchase is checked before it reaches your model
You write the pass-or-reject criteria. Each record is reviewed by people, checked against those criteria, and logged with who shared it, where, and when. We report what passed before the dataset reaches you.
Tell us your scope or book a live demo
Contact the Rwazi AI datasets team
Book A Live Demo
Questions teams ask before they buy
What is consumer data?+
Consumer data records what real people buy, where they buy it, and what surrounds the purchase. It covers the fact of purchase, consumption, and the products alongside it. Rwazi collects it to your spec across 190+ countries, with demographic metadata.
What signals do you collect?+
Fact of purchase, consumption context, and the products bought alongside your category, with demographic metadata on every record.
How current is the data?+
Collected on demand, so you receive data current to the categories, markets, and window you specify.
What coverage do you have?+
190+ countries, from a 5M+ consumer network, across the categories you care about.
Is it zero-party?+
Yes. It is shared directly by real consumers under explicit consent, sourced straight from Rwazi.
How is it priced?+
We quote per project. The drivers are volume, categories, markets, exclusive versus licensed, and metadata depth. Send your brief and we will price it.
How do you handle consent and privacy?+
Every consumer shares with explicit consent, sourced through Rwazi, and provenance travels with each record.
How does this compare to modeled or single-market data?+
Modeled data infers demand and misses real markets. Rwazi collects real purchases directly, to your spec, owned at the source.
Where can I buy real-world consumer purchase data?+
Tell us the categories and markets you need, and Rwazi scopes a bespoke consumer dataset, collected to spec and licensed or owned outright.
What is a consumer dataset?+
A consumer dataset is a structured set of records covering what real people buy and use. Models train on it to forecast demand, size categories, and set price. Rwazi collects it to your spec across 190+ countries, with demographic metadata on every record.