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SENA · DECISION AI

The only Decision AI that sees the real world.

Sena connects the data you already run with real-world signals from 190+ countries, so your next move is backed by what is happening in the market.

  • 190+ countries of coverage
  • 5M+ consumer network
  • 250+ integrations
Book a tailored demo

Powering decisions that win

The brands your competitors are watching

NestléPepsiCoca-ColaColgateVisaMTNBooking.comJack DanielsWorldRemitPampers
PampersWorldRemitJack DanielsBooking.comMTNVisaColgateCoca-ColaPepsiNestlé

See a case study →

FOUR INTELLIGENCE LAYERS

What Sena does with a real-world signal.

Sena is the Decision AI built by Rwazi for enterprise teams. It turns real-world signals and zero-party data from a 5 million+ consumer network and 190+ countries into decision intelligence you can act on.

[01]
SignalsLive today

Sena sees what just changed in your market, before it shows up in the reports.

[02]
SimulationsIn progress

Sena tests a move before you make it and shows the likely outcome, with a confidence range.

[03]
DecisionsNext up

Sena recommends the move, with the reasoning and evidence to back it up.

[04]
OrchestrationEarly Access only

Where Sena is headed: watching the real-world signal, moving on it for you, then showing what it did and why, with people reviewing rather than gating at each step.

Get early access
CONNECT + INTEGRATIONS

Connect the systems you already run

Sena reads across your CRM, ERP, dashboards, and files at once, then points to the move. It works on top of your stack.

[01]
Connect the tools already in place.

Sena reads across them and shows where to act. 250+ integrations, every major CRM included.

[02]
Upload any CSV, Excel file, PDF, or slide.

Sena reads each one and connects it to the database, gaining a better understanding of your business.

See all 250+ integrations
AI LOOP

Sena reasons in the real world, directly

Sena reaches out for what the box is missing. Ask a question, and Sena finds the gap in your data, deploys the consumer network across 190+ countries to capture what is missing, and answers with the full picture.

COMPOUNDING DATABASE

Turn every file into one connected database

Sena turns files into decisions in minutes and reasons through all.

Upload any file: a spreadsheet, a PDF, a report

Every input lands in one place, ready to reason on.

Sena builds a single connected database across all files

Each upload joins the rest automatically, no manual mapping.

Sena links every file with your CRM, billing, support, and product data

Internal systems and uploads become one connected view.

Every answer reasons on the data and traces back to the source

Each recommendation carries its evidence with it.

SENA TRACE

You think you cover a thousand outlets

The real number is often a fraction of that. Sena counts the outlets that actually stock your product, compares that count against what your reports claim, and shows you the gap with photos. Act on the real count, the one you can see in the photos.

SEE THE WORLD AS IT IS

Sena Computer Vision

An object-agnostic system that reads any product in an image, in real time.

Real-world capture

Sena captures real-world images and video through its consumer network.

Automatic image QA

Sena validates each image and rejects any that are outdated or below standard.

Object-agnostic recognition

Sena identifies products in an image based on your requirement, with recognition and classification.

SKU normalization

Every product photo is normalized and matched to an exact SKU.

Metrics, read automatically

From the image, Sena reads shelf share, pricing, new listings, and out-of-stock items, so you can see where you are winning and losing on the shelf.

One-click board deck

Sena generates a board-ready deck in PDF and PowerPoint, framed as money won or lost, and you can share it with your team directly.

Coming soon

Sync back to your systems

Sena uploads the data back to your ERP, CRM, and 250+ integrations.

Book a tailored demo
SEE WHAT CONSUMERS ACTUALLY DO

Sena Consumer Activity

Sena captures the real-world view from purchase to consumption and more.

Automatic Log Creation

Sena generates a consumer activity log that captures all levels of consumer interaction with products from A to Z.

Customizable capture

Sena deploys Rwazi's consumer network to your requirements: receipts, selfies, shop pictures, shelf checks, or any activity log.

Multiple sensors

Through different sensors, Sena reads what was captured and turns it into data.

QA flow

Sena's multi-level QA flow verifies the captured data in several steps.

Clear, visual answers

Sena turns it into clear answers you can act on, shown visually, every number traceable to the photo behind it.

Every answer, traceable

Every Sena answer is backed by real-world data: captured, tested, and traceable to source. You can see the picture behind the number.

Book a call
CROSS-DATASET INTELLIGENCE

Cross-dataset intelligence

Sena finds the signal that lives where unrelated data sets meet.

Unrelated data sets

Sena reads several data sets that seem unrelated, such as pricing moves, store foot traffic, promotion response, and out-of-stock rates.

Patterns become decisions

Sena reads each data set and surfaces the patterns that turn into a clear decision.

Every answer shows its sources

Sena delivers cross-dataset intelligence to act on, grounded in real entries. Each answer shows a confidence level, which data sources were used, and how many shaped it.

HOW TEAMS USE SENA

Decision intelligence built for every team. Top to frontline.

One trusted answer for every team, on the tools you already run, ready before the next quarterly review.

Sena is the decision layer your entire organization runs on.

Marketing

Defend the spend: see the share you won or lost in each market.

Sales

Know which territories are losing shelf before the quarter closes, and where to send your reps.

Product

See real demand before launch, so you back the right product.

Operations

Catch a supply or compliance problem in a region while you can still fix it.

Finance

Model the move and project the return before you commit the budget.

See Use Cases By Function

Put Sena to work on a real decision

See Sena run on your data, from real-world signal to the move, in twenty minutes.

Tell us what you're deciding

Book a live demo with our team

FAQ

Questions, answered.

What is Sena?+

Sena is the Decision AI built by Rwazi. It connects your systems with real-world signals from 190+ countries, reasons across both, and turns them into decisions to act on.

How is Sena different from a tool built on internal data alone?+

A tool built on internal data alone can only reason on what your systems already recorded. Sena adds zero-party data and live signals from 190+ countries, so it reflects your market today, not just your own history.

How fast does Sena deliver value?+

A demo takes about 20 minutes. For most use cases, initial decisions are made days after kickoff.

What kind of decisions does Sena help with?+

Where to invest and where to pull back, what to scale or stop, and where you are winning or losing on the shelf. Each one framed in money, with the evidence to defend it.

What is the best Decision AI for CPG and retail teams?+

For CPG and retail teams, Sena reads share of shelf, pricing, new listings, and out-of-stock from real-world images across 190+ countries, then frames every answer in terms of money won or lost. It connects that to your CRM, ERP, and POS, so the decision is ready to act on.

What is Decision AI, and how does it relate to decision intelligence?+

Decision AI reasons on the real world, beyond the data already in your systems. Decision intelligence is what you get back: a ranked answer with the evidence behind it, so you can make the call and defend it.

What does Sena replace?+

Sena works on top of the dashboards, reporting, and analytics already in place. It reads across all of them and turns them into decisions, so your existing stack becomes more useful.

How do I know the data is real?+

Every Sena answer traces back to a real-world signal you can inspect, down to the dated photo behind the number, validated by a multi-step QA flow.

How is Sena different from other AI?+

Most AI reasons only on the data it was trained on or the data already in your systems, so it repeats the patterns. Sena reasons from live signals across 190+ countries that see the real world, tracing them back to evidence.