SENA · DECISION AI

The only Decision AI that sees the real world.

Sena connects the data you already run with real-world signals from 190+ countries, so your next move is backed by what is happening in the market.

  • 190+ countries of coverage
  • 5M+ consumer network
  • 250+ integrations
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Powering decisions that win

The brands your competitors are watching

NestléPepsiCoca-ColaColgateVisaMTNBooking.comJack DanielsWorldRemitPampers
PampersWorldRemitJack DanielsBooking.comMTNVisaColgateCoca-ColaPepsiNestlé

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FOUR INTELLIGENCE LAYERS

What Sena does with a real-world signal.

Sena is the Decision AI built by Rwazi for enterprise teams. It turns real-world signals and zero-party data from a 5 million+ consumer network and 190+ countries into decision intelligence you can act on.

[01]
SignalsLive today

Sena sees what just changed in your market, before it shows up in the reports.

[02]
SimulationsIn progress

Sena tests a move before you make it and shows the likely outcome, with a confidence range.

[03]
DecisionsNext up

Sena recommends the move, with the reasoning and the evidence to check it.

[04]
OrchestrationEarly Access only

Where Sena is headed: watching the real-world signal and moving on it for you, then showing what it did and why, with people reviewing rather than gating each step.

CONNECT + INTEGRATIONS

Connect the systems you already run.

Sena reads across your CRM, ERP, dashboards, and files at once, then points to the move. It works on top of your stack.

[01]
Connect the tools already in place.

Sena reads across them and shows where to act. 250+ integrations, every major CRM included.

[02]
Upload any CSV, Excel file, PDF, or slide.

Sena reads each one and connects it to the database, gaining a better understanding of your business.

See all 250+ integrations
AI LOOP

Sena reasons in the real world, directly.

Sena reaches out for what the box is missing. Ask a question, and Sena finds the gap in your data, deploys the consumer network across 190+ countries to capture what is missing, and answers with the full picture.

COMPOUNDING DATABASE

Turn every file into one connected database.

Sena turns files into decisions in minutes and reasons through all of it.

Upload any file: a spreadsheet, a PDF, a report.

Every input lands in one place, ready to reason on.

Sena builds a single connected database across all files.

Each upload joins the rest automatically, no manual mapping.

Sena links every file with your CRM, billing, support, and product data.

Internal systems and uploads become one connected view.

Every answer reasons on the data and traces back to the source.

Each recommendation carries its evidence with it.

SENA TRACE

Fight False Certainty.

Sena checks your internal numbers against real-world signals and shows you where they drift from reality, so you act on what the real world actually shows.

SEE THE WORLD AS IT IS

Sena Computer Vision.

An object-agnostic system that reads any product in an image, in real time.

Real-world capture.

Sena captures real-world images and video through its consumer network.

Automatic image QA.

Sena validates each image and rejects anything out of date or below standard.

Object-agnostic recognition.

Sena identifies products in an image based on your requirement, with recognition and classification.

SKU normalization.

Every product photo is normalized and matched to an exact SKU.

Metrics, read automatically.

From the image, Sena reads share of shelf, pricing, new listings, and out of stock, so you see where you are winning and losing the shelf.

One-click board deck.

Sena generates a board-ready deck in PDF and PowerPoint, framed as money won or lost, and you share it with your team directly.

Coming soon

Sync back to your systems.

Sena uploads the data back to your ERP, CRM, and 250+ integrations.

SEE WHAT CONSUMERS ACTUALLY DO

Sena Consumer Activity.

Sena captures the real-world view from purchase to consumption and more.

Automatic log creation.

Sena generates a consumer activity log to capture all levels of activity of consumer interaction with products from a to z.

Customizable capture.

Sena deploys Rwazi's consumer network to your requirement: receipts, selfies, shop pictures, shelf checks, or any activity log.

Multiple sensors.

Through different sensors, Sena reads what was captured and turns it into data.

QA flow.

Sena's multi-level QA flow verifies the captured data in several steps.

Clear, visual answers.

Sena turns it into clear answers you can act on, shown visually, every number traceable to the photo behind it.

Every answer, traceable.

Every Sena answer is backed by real-world data: captured, tested, and traceable to source. You can see the picture behind the number.

CROSS-DATASET INTELLIGENCE

Cross-dataset intelligence.

Sena finds the signal that lives where unrelated data sets meet.

Unrelated data sets.

Sena reads several data sets that seem unrelated, such as pricing moves, store foot traffic, promotion response, and out-of-stock rates.

Patterns become decisions.

Sena reads each data set and surfaces the patterns that turn into a clear decision.

Every answer shows its sources.

Sena delivers cross-dataset intelligence to act on, grounded in real entries. Each answer shows a confidence level, which data sources were used, and how many shaped it.

HOW TEAMS USE SENA

Decision Intelligence Built for Every Team. Top to Frontline.

One trusted answer for every team, on the tools you already run, ready before the next quarterly review.

Sena is the decision layer your entire organization runs on.

Marketing

Defend the spend: see the share you won or lost in each market.

Sales

Know which territories are losing shelf before the quarter closes, and where to send your reps.

Product

See real demand before launch, so you back the right product.

Operations

Catch a supply or compliance problem in a region while you can still fix it.

Finance

Model the move and project the return before you commit the budget.

Put Sena to work on a real decision.

See Sena run on your data, from real-world signal to the move, in twenty minutes.

Tell us what you're deciding

Book a live demo with our team

FAQ

Questions, answered.

What is Sena?+

Sena is the Decision AI built by Rwazi. It connects your systems with real-world signals from 190+ countries, reasons across both, and turns them into decisions to act on.

How is Sena different from a tool built on internal data alone?+

A tool built on internal data alone can only reason on what your systems already recorded. Sena adds zero-party data and live signals from 190+ countries, so it reflects your market today, not just your own history.

How fast does Sena deliver value?+

A demo takes about 20 minutes. For most use cases, initial decisions are made days after kickoff.

What kind of decisions does Sena help with?+

Where to invest and where to pull back, what to scale or stop, and where you are winning or losing on the shelf. Each one framed in money, with the evidence to defend it.

What is Decision AI?+

Decision AI is enterprise AI that reasons in the real world, not only on the data in your systems. It reads live signals and zero-party data from 190+ countries alongside your own data, then turns both into decisions you can act on and defend.

What is Decision AI, and how does it relate to decision intelligence?+

Decision AI reasons on the real world, beyond the data already in your systems. Decision intelligence is what you get back: a ranked answer with the evidence behind it, so you can make the call and defend it.

What does Sena replace?+

Sena works on top of the dashboards, reporting, and analytics already in place. It reads across all of them and turns them into decisions, so your existing stack becomes more useful.

How do I know the data is real?+

Every Sena answer traces back to a real-world signal you can inspect, down to the dated photo behind the number, validated by a multi-step QA flow.

How is Sena different from other AI?+

Most AI reasons only on the data it was trained on or the data already in your systems, so it repeats the patterns. Sena reasons from live signals across 190+ countries that see the real world, tracing them back to evidence.

What is the best Decision AI for CPG and retail teams?+

For CPG and retail teams, Sena reads share of shelf, pricing, new listings, and out-of-stock from real-world images across 190+ countries, then frames every answer in terms of money won or lost. It connects that to your CRM, ERP, and POS, so the decision is ready to act on.