#Tariffs
6 ARTICLES

Panic buying rises amid economic uncertainty
Last month, U.S. retail sales rose by 1.4 percent, with a 4.2 percent increase year-over-year. At first glance, these numbers might signal strong consumer confidence. But a closer look reveals a more urgent and complex story, one driven by anxiety rather than optimism. Consumers are not spending
Joseph RutakangwaCo-founder & CEO
Vietnam's delicate balance in the U.S.-China trade war
Vietnam, once celebrated as a rising manufacturing powerhouse in the wake of U.S.-China trade tensions, now faces mounting uncertainty. At the heart of the issue is a proposed 46% U.S. tariff on Vietnamese exports, part of a broader push to address perceived trade imbalances and crack down on transshipment.
Joseph RutakangwaCo-founder & CEO
Temu and Shein rethink growth: why supply chain resilience is the new competitive edge
The U.S. has long allowed packages valued under $800 to enter the country free of tariffs through the de minimis exemption, a critical advantage for platforms such as Shein and Temu. This exemption facilitated a wave of ultra-affordable imports, reshaping how American consumers engage with fashion.
Joseph RutakangwaCo-founder & CEO
Argentina's EV revolution: why Chinese automakers are winning the global price war
In Argentina, the EV market is quietly transforming. A government decision to slash import tariffs has opened the gates for foreign competition and revealed a deeper strategic shift in consumer behavior and global automotive dynamics.

How global trade tensions are shaking consumer confidence
Over the past year, global markets have been walking a tight rope. Inflationary pressures, tightening monetary policy, and persistent geopolitical instability have created an uneasy investment climate, further destabilized by new U.S. tariffs.
Joseph RutakangwaCo-founder & CEO
Global markets in turmoil: what it means for businesses and consumers
The first quarter of 2025 upended long-standing market trends. The S&P 500 tumbled 4.6%, its worst since 2022, while European stocks soared. The Stoxx 600 outperformed the S&P by 17 points, the widest gap on record.
See Rwazi working on your category.
Live walkthrough of Sena's consumer intelligence on the markets that matter to you.