Two questions, both worth asking
Brand tracking answers what people think, feel, and say about you. Capture answers for what they bought, what they paid, and what they chose instead. The decision that turns on what people do runs on Rwazi.
Rwazi vs
Rwazi vs Kantar
Kantar measures how people perceive your brand. Rwazi captures what people buy and do across 190+ countries. Sena reasons across both.
Last updated: July 2026
Backed by NVIDIA Inception, Techstars, and Plug and Play.
The verdict
What's the difference between Rwazi and Kantar?
Kantar is the established authority on brand equity and brand perception. Its tracking runs continuously, with daily brand indicators. It measures on screened networks against an equity framework the industry accepts.
Rwazi is a decision AI with a 5M+ consumer network that shares consent-based activity across 190+ countries. Computer vision reads in-store conditions, and a multi-step QA flow verifies every signal.
01 · Perception
Kantar tells you how people perceive your brand.
02 · Behaviour
Rwazi tells you what people buy and choose.
03 · Decision
Sena reads both and hands back the next move.
Built to read the real-time conditions
Rwazi captures real-world data from people in the market. Computer vision reads the market, product presence, real pricing, and availability. Each read ties to a place and a date.
A decision that you can defend
Kantar's authority rests on an accredited framework it applies worldwide. Rwazi's rests on the individual signal, and every answer traces to a real person who shared it.
Compare Rwazi vs Kantar
You may weigh a Kantar alternative for decisions that turn on what people actually do. Here is where they differ.
| Dimension | Rwazi (Sena) | Kantar |
|---|---|---|
| What it measures | Rwazi measures real-world activity: what people buy and do, where, and at what price. | Kantar measures brand perception and equity: what people think, feel, and say about your brand. |
| Data source | A 5M+ consumer network shares consent-based activity directly. Every signal traces to a named person. | Kantar runs screened attitudinal networks at scale. An anti-fraud layer scores half a million responses a day, on its own claim. |
| Real-world read | Rwazi reads in-store conditions from verified photos, so presence, pricing, and availability come straight from the store. | Kantar builds measurement on structured questions and qualitative depth by design. |
| Brand equity | Rwazi reads what people choose and switch to in the market as one input to the brand picture. | Kantar runs an accredited equity framework with published validation claims, applied across markets. |
| What you get back | Sena returns the recommended move, the markets it applies to, and the signals behind it. | Kantar returns tracking, equity scores, and guidance for brand and marketing teams to act on. |
| Evidence model | Rwazi traces each signal to the individual who shared it. A dated photo sits behind each signal that carries one. | Kantar traces to a framework it describes as globally accredited, with a documented data-quality layer. |
| Integrations | Sena connects to the systems through 250+ integrations and reasons across them. | Kantar delivers through its own platform and self-serve marketplace. |
| Best fit | Rwazi fits real-time market decisions: entry timing, in-store pricing, and what buyers switched to. | Kantar fits brand health, equity measurement, campaign effectiveness, and the perception behind the numbers. |
| Buyer | Enterprise decision, intelligence, and strategy teams make cross-market calls. | Brand, marketing, and insights teams rely on it, including the CMO office. |
This comparison is accurate as of July 2026, framed at a category level. Details vary by plan and use case.
The edges
Where does Kantar reach its edges?
Kantar is the established standard for brand equity and perception measurement. Teams look for a Kantar alternative when the decision turns on what people are doing.
01What gets measured
What sits behind perception?
Brand tracking tells you how people see your brand. The purchase sits in a different lane. Rwazi reads what was bought, at what price, and what won the moment.
02Market
Read the market
Know about product presence and real prices from new and mature markers and live-on-hand items in the store. Brand tracking works on perception by design. Rwazi reads those conditions where they sit, with a dated photo attached.
03Real-time choices
Stated preference meets the choice
What people report about a brand and what they reach for can differ. That is why strong perception scores and a soft quarter can arrive together. Rwazi reads the choice itself.
04Bespoke questions
Ask the new question
One standard method makes brand measures comparable. A question outside it becomes custom work with its own timeline. Rwazi answers the question the frame left out. Both reads sit on your desk.
05Source
Trace the source
A standard method is real evidence. It carries weight in the boardroom. A different question needs a different proof. That proof is the individual signal from the consumer network.
The gap
How Rwazi finds the gap
Read what people chose
Brand tracking tells you where perception sits. Ask Sena what happened at the point of purchase. Rwazi shows what people bought, what they paid, and which brand took the sale.
Read in-store market conditions
Brand scores describe the mind. Sena reads the store today: product presence, pricing, new listings, and availability from verified photos. You see where you win and lose in the store itself.
Read new and mature markets
Brand equity in a market you own is one question. What people buy in a market you are entering is another. Rwazi captures it first-hand across 190+ countries.
Alongside what you run
Why do global teams trust Sena by Rwazi?
Four reasons a team keeps its brand tracking and puts Sena beside it.
A 20-minute walkthrough
A demo runs about 20 minutes on a market like yours.
Minutes, not cyclesBuilt for global teams
Sena gives one live read across 190+ countries, captured from real people in the market.
190+ countries, one viewEvery answer traces to a person
Open the source and check the signal behind it.
Every figure opensYour brand tracking stays in place
Sena adds what people are buying and doing.
Beside your tracking20-min live walkthrough
See Rwazi in your category
Tell us what you are deciding, and we will show you the answer on a market like yours.
What a walkthrough covers
- 01Watch a live demo of Sena Decision AI
- 02Get a coverage read of your category
- 03See real numbers put to the test
Book a call
Tell us what you are deciding, and we will bring the market read to the call.
Which to choose
Rwazi vs Kantar
Choose Kantar if
- You need continuous brand-health tracking with daily movement.
- You need creative and campaign testing with fast turnaround and accessible entry pricing.
- You need qualitative depth: segmentation, positioning, and the why behind perception.
- You need brand equity measured against an accredited framework the industry accepts.
Choose Rwazi if
- Get real-time zero-party data, such as brand presence, pricing, and availability, read from verified photos in the store.
- The read covers a market you are entering, where brand history is only beginning.
- You want every answer to trace to a real person. A dated photo sits behind each signal shared by a 5M+ consumer network.
- The decision turns on what people are doing: what they bought, what they paid, and what they chose instead.
Provenance
How does Rwazi verify its data?
Straight from a real person
Every signal comes from a real person who shares it directly with consent. It carries a geo-tag and a timestamp.
Checked before it reaches Sena
A multi-step QA flow verifies each one before it reaches Sena. Rwazi weights coverage by contributor density and geography.
Your equity scores as evidence
Rwazi takes the brand tracking you already have as an input. Sena decides one place, with your equity scores as part of the evidence. Many answers open to the dated photo behind the number.
Alternatives
What are the best Kantar alternatives for global enterprise teams?
Two reads on when to look past brand perception, and what most teams keep.
What sits beyond brand perception?
Brand tracking and equity measurement answer how people see your brand, and an accredited framework answers that well. Teams weigh a Kantar alternative when the decision turns on what people are doing. That means what sold this month, what price won, and which brand took the sale.
Where does Rwazi fit?
Rwazi is the Decision AI company built for that read. A 5M+ consumer network captures consent-based activity across 190+ countries. Sena verifies it with computer vision and hands back the decision with the evidence.
Comparisons
Compare Rwazi to other names you know
Explore more
Go deeper on Kantar alternatives
Solutions and use cases
How teams turn real-world data into decisions, by function and by job.
All solutions →The product and the data behind it
Sena, Rwazi's Decision AI, and the real-world datasets it reasons on.
FAQ
Questions, answered.
01 What is the difference between Rwazi and Kantar?
Kantar measures brand perception and equity. It tracks what people think, feel, and say about your brand against an accredited framework. Rwazi captures consent-based consumer activity across 190+ countries and reads in-store conditions from verified photos. Sena answers what people are buying and doing. Kantar tells you how people perceive your brand. Rwazi tells you what the market is doing.
02 What does Kantar do today?
Kantar is the brand and marketing insights business. It covers brand tracking and guidance, brand equity measurement, and campaign effectiveness. Qualitative work and a self-serve marketplace sit alongside. Two arms moved on in 2025.
03 Can Rwazi and Kantar work together?
Yes. Your brand tracking comes in as one input to Sena. Rwazi reasons across it and what people are buying and doing in the market. Sena decides one place, with perception as part of the evidence.
04 Which is better for brand tracking?
Kantar wins here, on its own terms. Kantar is built to measure brand equity against an accredited framework, with continuous daily tracking. Rwazi fits better when the question moves from how people see the brand to what people do.
05 Is Rwazi's data zero-party?
Yes. Zero-party means people hand the information over themselves, with consent. Rwazi gathers its consumer activity this way across 190+ countries. You own every signal, and each one traces to a named source. That consent and traceability is what lets Sena stand behind every decision it returns.
06 How does Rwazi verify its data?
Every signal comes from a real person who shares it directly with consent. Each one carries a geo-tag and a timestamp. A multi-step QA flow verifies each one before it reaches Sena. Rwazi weights coverage by contributor density and geography. Many answers open to the dated photo behind the number.
07 Which is better for global or cross-market teams?
It depends on the question. An accredited tracking framework is built to measure brand health the same way in every market. Rwazi fits better for a decision that turns on what people buy and do. It captures across 190+ countries and returns the call with the evidence.
08 Do Rwazi and Kantar publish pricing?
Kantar publishes entry pricing on some self-serve marketplace products, with custom work quoted by scope. Rwazi prices by plan and use case. The cheapest way to compare is a scoped pilot. Run one market or one category, ask your own question, and see the answer before committing.