One reconciled view across 190+ countries
Numerator runs a deep US panel and a family of country panels. Rwazi covers 190+ countries in one reconciled view. The markets your receipt data reaches and those beyond it sit side by side.
Rwazi vs
Rwazi vs Numerator
Numerator measures what shoppers bought, from receipts and loyalty data. Rwazi captures the whole path to purchase, across 190+ countries. Sena reasons across both.
Last updated: July 2026
Backed by NVIDIA Inception, Techstars, and Plug and Play.
The verdict
What's the difference between Rwazi and Numerator?
Numerator measures household purchases from consumer-submitted receipts, loyalty data, and app activity.
Rwazi is the Decision AI that sees the real world. A 5M+ consumer network shares consent-based activity across 190+ countries. Sena reads across your CRM, ERP, dashboards, and files through 250+ integrations.
01 · Bought
Numerator shows what shoppers bought.
02 · The path
Rwazi captures the whole path to purchase in every category.
03 · Decision
Sena reasons across both and backs the next move with the evidence.
Numerator combined with Kantar's Worldpanel in 2025. The global business now operates as Worldpanel by Numerator, backed by Bain Capital.
Activity, beyond the receipt
A receipt records the moment of purchase. Rwazi picks up what people consider, compare, and walk past before it. Demand is visible while it is still forming.
A decision you can open
Numerator hands your team measurement to interpret. Sena hands back the call itself, with the evidence attached. Every answer traces to a real person who shared it.
Compare Rwazi vs Numerator
You may weigh a Numerator alternative for decisions that turn on the whole path to purchase. Here is where they differ.
| Dimension | Rwazi (Sena) | Numerator |
|---|---|---|
| What it measures | Rwazi measures real-world activity across every category: what people buy, do, and pay, and what they consider first. | Numerator measures household purchases from receipts, loyalty data, and app activity, deepest in the US. |
| Data source | A 5M+ consumer network shares consent-based activity directly. Every signal traces to a named source. | Numerator draws on consumers who submit receipts and share loyalty and app activity through its own app. |
| Beyond the receipt | Rwazi reads the consideration, the comparison, and what people walk past before the purchase. | Numerator records the purchase itself, in detail, with demographics attached. |
| Coverage | Rwazi covers 190+ countries in one reconciled view. | Numerator runs a deep US panel and a family of country panels as Worldpanel by Numerator across 49+ countries. |
| Categories | Rwazi reads every category, including services and considered purchases. | Numerator is deepest in consumer goods, with sectors beyond it. |
| What it connects | Sena reads across your CRM, ERP, dashboards, and files through 250+ integrations. It reasons across all of it in one place. | Numerator delivers through its own panels and data feeds. |
| Evidence model | Every answer traces to the individual signal and the person who shared it. A dated photo sits behind each signal that carries one. | Numerator builds on household panels with published participation standards. |
| What you get back | Sena returns the recommended move, the markets it applies to, and the signals behind it. | Numerator delivers purchase measurement and consumer attributes for your team to interpret. |
| Best fit | Rwazi fits cross-market, cross-category decisions on the path to purchase. | Numerator fits US household purchase depth and category share measurement. |
| Buyer | Enterprise decision, intelligence, and strategy teams make cross-market calls. | Manufacturers, retailers, agencies, investors, and public-sector teams, led by US consumer goods. |
This comparison is accurate as of July 2026, framed at a category level. Details vary by plan and use case.
The edges
Where does Numerator reach its edges?
Numerator is a strong choice for US household purchase measurement. For receipt-based category share, it is exactly the right instrument. Teams look for a Numerator alternative when the decision turns on the whole path to purchase.
01Before the purchase
What happens before the receipt
A receipt captures the transaction. The comparison, the out-of-stock walk-away, and the brand someone almost chose happen off the receipt. Rwazi captures that while it is still forming.
02Every category
Beyond consumer goods
Receipt capture built its depth in consumer goods. Decisions in services and considered purchases sit outside that lens. Rwazi follows what people do in any category.
03One global view
Every market in one read
Numerator runs deepest where its panels run. A decision that spans 190+ countries calls for one reconciled view. Rwazi holds every market on your list in the same place.
04Bespoke questions
Outside the report layout
A purchase report answers the questions it was built around. A question the layout never anticipated waits for a custom cut. Rwazi captures a new question directly, against the gap you name.
05Evidence
A decision with source
Delivered measurement hands your team the numbers to interpret. That interpretation is still a meeting. Sena weighs the numbers against your own systems and returns the call with the evidence.
The gap
How Rwazi finds the gap
Read the path before the purchase
Your receipt data shows a dip in share in two markets, and the report stops there. Ask Sena why. Rwazi captures what shoppers bought instead, what they paid, and which market to defend first.
Read every category in one place
Your portfolio runs from snacks to personal care to beverages, each often a separate add-on. One network covers all of them at once. The Tuesday question and the Thursday question draw on the same live source.
Read what you run in one place
Your purchase measurement stays the benchmark for US share. Sena weighs it against your CRM, ERP, dashboards, and files through 250+ integrations. It reasons across all of it and hands back the move.
Alongside what you run
Why do global teams trust Sena by Rwazi?
Four reasons a team keeps its purchase measurement and puts Sena beside it.
One Decision AI
Sena reads your data and the real world, then hands back the move with the evidence.
One place to decideConnect your stack and systems
250+ integrations across CRM, ERP, dashboards, and files, reasoned across in one place.
250+ integrationsTrace every answer
Open the source, down to the signal and the dated photo behind it.
Every figure opensBuilt for global teams
Sena gives one read across 190+ countries, captured from real people in the market.
190+ countries, one view20-min live walkthrough
See Rwazi in your category
Tell us what you are deciding, and we will show you the answer on a market like yours.
What a walkthrough covers
- 01Watch a live demo of Sena Decision AI
- 02Get a coverage read of your category
- 03See real numbers put to the test
Book a call
Tell us what you are deciding, and we will bring the market read to the call.
Which to choose
Rwazi vs Numerator
Choose Numerator if
- You need deep US household purchase measurement from receipts, loyalty, and app activity.
- You benchmark category share against US consumer-goods peers.
- You need household purchase panels across markets, under one umbrella through Worldpanel by Numerator.
- You need purchase records with demographics and published panel standards.
Choose Rwazi if
- The decision turns on the whole path to purchase: what people considered, compared, and walked past.
- The decision spans many countries and categories, in one reconciled view.
- Conditions where people buy matter: presence, pricing, and availability read from verified photos.
- You want every answer to trace to a real person, with consent, down to the dated photo.
Provenance
How does Rwazi verify its data?
Straight from a real person
Every signal comes from a real person who shares it directly with consent. It carries a geo-tag and a timestamp.
Checked before it reaches Sena
A multi-step QA flow verifies each one before it reaches Sena. Rwazi weights coverage by contributor density and geography.
Beside your share benchmark
Every answer traces back to a real-world signal you can inspect. Rwazi runs alongside the purchase measurement you already have, so the decision sits next to your share benchmark.
Alternatives
What are the best Numerator alternatives for global enterprise teams?
Two reads on when to look past the receipt, and what most teams keep.
What sits beyond the receipt?
Purchase measurement answers what shoppers bought, and Numerator runs in the US. Teams weigh a Numerator alternative when the decision turns on the whole path to purchase, across many markets and categories at once.
Where does Rwazi fit?
Rwazi is the Decision AI company built for that read. A 5M+ consumer network captures consent-based activity across 190+ countries, verified by computer vision where people buy. Sena reasons across your data and the market and hands back the decision with the evidence.
Comparisons
Compare Rwazi to other names you know
Explore more
Go deeper on Numerator alternatives
Solutions and use cases
How teams turn real-world data into decisions by function and by job.
All solutions →The product and the data behind it
Sena, Rwazi's Decision AI, and the real-world datasets it reasons on.
FAQ
Questions, answered.
01 What is the difference between Rwazi and Numerator?
Numerator measures household purchase from consumer-submitted receipts, loyalty data, and app activity, deepest in the US. Rwazi captures the whole path to purchase across 190+ countries and every category. Sena turns that into the decision with the evidence. Numerator shows what shoppers bought. Rwazi captures what happens before and around the receipt, and Sena hands back the move.
02 Is Numerator only United States data?
No. Numerator built its depth in United States purchase measurement, and since 2025 it runs globally as Worldpanel by Numerator across markets outside North America. The question for a global team is where it runs deepest. Rwazi captures consumer activity across 190+ countries in one reconciled view, so every market on your list appears in the same place.
03 How does Numerator collect its data?
Numerator draws on consumers who submit receipts and share loyalty and app activity through its own app, with demographic detail attached. Its US household read is genuinely deep, which is why many consumer-goods teams treat it as their share benchmark. Its global read runs as Worldpanel by Numerator.
04 Is Rwazi's data zero-party?
Yes. Zero-party means people hand the information over themselves, with consent. Rwazi gathers its consumer activity this way across 190+ countries. You own every signal, and each one traces to a named source. That consent and traceability is what lets Sena stand behind every decision it returns.
05 Which is better for global or cross-category teams?
It depends on the decision. For US household purchase share, Numerator is built for exactly that, and teams keep it. For a decision that spans many countries and categories and turns on the whole path to purchase, Rwazi is the better fit. It captures the activity and returns the call with the evidence.
06 How is Rwazi's Decision AI different from the delivered purchase measurement?
Purchase measurement gives your team a report of what shoppers bought. The interpretation is still yours. Sena does the interpreting. It weighs the activity against your own systems and returns the call itself, with the evidence attached.
07 How does Rwazi verify its data?
Every signal comes from a real person who shares it directly with consent. Each one carries a geo-tag and a timestamp. A multi-step QA flow verifies each one before it reaches Sena. Rwazi weights coverage by contributor density and geography. Many answers open to the dated photo behind the number.
08 Do Rwazi and Numerator publish pricing?
Both price by plan and scope. The cheapest way to compare is a scoped pilot. Run one market or one category, ask your own question, and see the answer before committing.