Two questions, both worth asking
Designed research answers why people think and choose as they do. Capture answers for what they bought, what they paid, and what they chose instead. Most teams need both.
Rwazi vs
Rwazi vs Ipsos
Ipsos builds a study around your question and asks people directly. Rwazi is the Decision AI that reads what people buy and do across 190+ countries. Sena reasons across both.
Last updated: July 2026
Backed by NVIDIA Inception, Techstars, and Plug and Play.
The verdict
What's the difference between Rwazi and Ipsos?
Ipsos is one of the world's established authorities on designed research. It runs studies across brand, innovation, advertising, and qualitative work, with probability-based sampling.
Rwazi is the decision AI that sees the real world. Sena connects the data you already run with real-world signals from 190+ countries. It reads across your CRM, ERP, dashboards, and files through 250+ integrations.
A 5M+ consumer network shares consent-based activity. Computer vision captures conditions where people buy. A multi-step QA flow verifies every signal, and every answer traces to a signal you can inspect.
01 · Asks
Ipsos asks the market structured questions and reads the answers well.
02 · Reads
Rwazi reads what the market does.
03 · Decides
Sena reasons across both hands, backing the next move with the evidence.
Connect your stack and system
Sena reads across your CRM, ERP, dashboards, and files through 250+ integrations. It turns every file into one connected database. It reasons across all of it in one place.
See the world and decide
Computer vision and a 5M+ consumer network capture what happens in the market. Sena reasons across your data, and every answer traces to a signal.
Compare Rwazi vs Ipsos
You may weigh an Ipsos alternative for decisions that turn on what people do. Here is where they differ.
| Dimension | Rwazi (Sena) | Ipsos |
|---|---|---|
| What it measures | Rwazi measures real-world activity: what people buy and do, where, and at what price. | Ipsos measures what people report when asked: attitudes, preferences, and the reasoning behind them. |
| Data source | A 5M+ consumer network shares consent-based activity directly. Every signal traces to a named source. | Ipsos runs designed studies and structured questions through its own sampling instruments, including probability-based sampling. |
| What it connects | Sena reads across your CRM, ERP, dashboards, and files through 250+ integrations. It reasons across all of it in one place. | Ipsos delivers through its own platforms and reporting, with a self-serve product for fast-turn studies. |
| Real-world read | Rwazi reads conditions where people buy from verified photos: product presence, real pricing, and availability. | Ipsos builds strength in study design and qualitative depth. |
| Coverage | Rwazi captures across 190+ countries from a 5M+ consumer network. | Ipsos operates in about 90 markets, by its own count. One figure counts where capture runs. The other counts are where the organization operates. |
| Evidence model | Every answer traces to the individual signal and the person who shared it. A dated photo sits behind each signal that carries one. | Ipsos traces to study design, sampling method, and the standards of the research profession. |
| Buyer | Enterprise decision, intelligence, and strategy teams make cross-market calls. | Brand, marketing, and strategy teams rely on Ipsos, alongside public bodies and media organizations. |
| What you get back | Sena reasons across your data and the market, then hands back the move with the evidence. | Ipsos returns results and recommendations from a study designed around your question. |
| Best fit | Rwazi fits decisions about market activity: in-store pricing, buyer switches, and a new market. | Ipsos fits designed research across many specialisms: brand, innovation, advertising, and qualitative work. |
This comparison is accurate as of July 2026, framed at a category level. Details vary by plan and use case.
The edges
Where does Ipsos reach its edges?
Ipsos is the established standard for designed research. It is the right instrument for questions that need a study built around them. Teams look for an Ipsos alternative when the decision turns on what people are doing.
01What gets measured
The answer and the act
A well-designed study tells you what people say when asked. The purchase itself sits in a different lane: what was bought, at what price, and what won the moment. That read comes from the market.
02In-store conditions
The store sits outside the study
Product presence, real prices, and stock on hand exist in the store itself. A research instrument leaves them aside by design. They decide once someone captures them there.
03The gap between saying and doing
Stated preference meets the purchase
What people report in a study and what they reach for can differ. That is why a strong concept score and a soft launch can arrive together. Capture closes the gap by reading the choice itself.
04The next question
When one answer raises another
A study answers the question it was designed around. The follow-up becomes the next study, with its own design and timeline. Capture answers to a new question directly, in the same pass.
05Source
How far you can open the number
Study design and sampling method are a real form of evidence, and they carry weight in the boardroom. A different question needs a different proof. It is the individual signal, the person who shared it, and the dated photo.
The gap
How Rwazi finds the gap
Read beyond what people choose and say
Your studies tell you how people react to the idea. Ask Sena what happened at the point of purchase. Rwazi shows what people bought, what they paid, and which brand took the sale.
Read the market and reason across your data
Sena reads conditions where people buy from verified photos: product presence, pricing, and availability. It connects that to the data you already run. It reasons across all of it and hands back the move.
Know the market you want to enter
Your study covers the markets it was scoped for. Rwazi captures across 190+ countries. Rwazi reads the new and mature markets in the same pass.
Alongside what you run
Why do global teams trust Sena by Rwazi?
Four reasons a team keeps its designed research and puts Sena beside it.
One Decision AI
Sena reads your data and the real world, then hands back the move with the evidence.
One place to decideConnect your stack and system
Sena connects 250+ integrations across CRM, ERP, dashboards, and files, then reasons across them in one place.
250+ integrationsEvery traceable answer
Open the source, down to the signal and the dated photo behind it.
Every figure opensBuilt for global teams
Sena gives one live read across 190+ countries, captured from real people in the market.
190+ countries, one view20-min live walkthrough
See Rwazi in your category
Tell us what you are deciding, and we will show you the answer on a market like yours.
What a walkthrough covers
- 01Watch a live demo of Sena Decision AI
- 02Get a coverage read of your category
- 03See real numbers put to the test
Book a call
Tell us what you are deciding, and we will bring the market read to the call.
Which to choose
Rwazi vs Ipsos
Choose Ipsos if
- The work calls for designed research across many specialisms from one partner: brand, innovation, advertising, and qualitative.
- The read needs representative, probability-based sampling that survives scrutiny.
- The question calls for qualitative depth and the reasoning behind a reaction, explored by researchers.
- The research partner needs standards recognized across the profession and the public record.
Choose Rwazi if
- The decision turns on what people are doing: what they bought, what they paid, and the brand they switched to.
- Conditions where people buy matter: presence, pricing, and availability read from verified photos in the store.
- The read covers a market you are entering, captured on entry.
- You want Sena to reason across the data you already run and the real-world read in one place.
Provenance
How does Rwazi verify its data?
Straight from a real person
Every signal comes from a real person who shares it directly with consent. It carries a geo-tag and a timestamp.
Checked before it reaches Sena
A multi-step QA flow verifies each one before it reaches Sena. Rwazi weights coverage by contributor density and geography.
Beside your study results
Every answer traces back to a real-world signal you can inspect. Rwazi runs computer vision and a QA flow so the decision sits next to your study results.
Alternatives
What are the best Ipsos alternatives for global enterprise teams?
Two reads on when to look past designed research, and what most teams keep.
What sits beyond designed research?
Designed studies answer the question they were built around, and a well-run study answers it well. Teams weigh an Ipsos alternative when the decision turns on what people are doing: what sold this month, what price won, and what is happening in a market before a study can be scoped.
Where does Rwazi fit?
Rwazi is the Decision AI company with a 5M+ consumer network that captures consent-based activity across 190+ countries. Sena reasons across your data and the market, then hands back the decision with the evidence.
Comparisons
Compare Rwazi to other names you know
Explore more
Go deeper on Ipsos alternatives
Solutions and use cases
How teams turn real-world data into decisions by function and by job.
All solutions →The product and the data behind it
Sena, Rwazi's Decision AI, and the real-world datasets it reasons on.
FAQ
Questions, answered.
01 What is the difference between Rwazi and Ipsos?
Ipsos designs research that asks people directly: studies, qualitative work, and probability-based sampling across dozens of specialisms. Rwazi captures consent-based consumer activity across 190+ countries and reads conditions where people buy from verified photos. Sena reasons across your data and the market. Ipsos asks the market well. Rwazi reads the market as it moves.
02 What does Ipsos do?
Ipsos is a global research company founded in 1975. It is independent, widely held, and listed in Paris. Its work spans market research studies, public affairs, customer and employee experience, healthcare, and analytics. Its Synthesio unit covers social listening. This comparison focuses on market research studies.
03 Can Rwazi and Ipsos work together?
Yes, and for most global teams, that is the sensible setup. They answer different questions. Designed research stays the reference for the reasoning behind a choice. Rwazi supplies what people buy and do, so the study and the market sit in the same decision.
04 Which is better for concept and creative testing?
Ipsos wins here, on its own terms. Ipsos builds designed research around a specific question, with sampling that survives scrutiny. Rwazi is the better fit once the question moves from how people react to what they do in the market.
05 Is Rwazi's data zero-party?
Yes. Zero-party means people hand the information over themselves, with consent. Rwazi gathers its consumer activity this way across 190+ countries. You own every signal, and each one traces to a named source. That consent and traceability is what lets Sena stand behind every decision it returns.
06 How does Rwazi verify its data?
Every signal comes from a real person who shares it directly with consent. Each one carries a geo-tag and a timestamp. A multi-step QA flow verifies each one before it reaches Sena. Rwazi weights coverage by contributor density and geography. Many answers open to the dated photo behind the number.
07 Which is better for global or cross-market teams?
It depends on the question. A global research organization runs designed research to one standard across many markets. Rwazi is the better fit for a decision that turns on what people buy and do now. It captures across 190+ countries and returns the call with the evidence.
08 Do Rwazi and Ipsos publish pricing?
Both price custom work by scope. Ipsos lists product pricing on some self-serve offerings. Rwazi prices by plan and use case. The cheapest way to compare is a scoped pilot. Run one market or one category, ask your own question, and see the answer before committing.