Activity, next to opinion
A concept test captures opinion. Rwazi captures activity, with photos and receipts, each verified through a multi-step QA flow. The stated intent and the actual purchase sit side by side.
Rwazi vs
Rwazi vs Suzy
Suzy asks people what they think about concepts and creative, fast. Rwazi captures what people actually do, across 190+ countries. Sena reasons across both.
Last updated: July 2026
Backed by NVIDIA Inception, Techstars, and Plug and Play.
The verdict
What's the difference between Rwazi and Suzy?
Suzy is an agile consumer research platform. Marketing and product teams use it to test concepts, messages, and creativity fast by asking screened and verified consumers what they think. Live interviews, product tests, and communities sit in the same seat.
Rwazi is the Decision AI that sees the real world. A 5M+ consumer network shares consent-based activity across 190+ countries. Sena reads across your CRM, ERP, dashboards, and files through 250+ integrations.
01 · Stated
Suzy tells you what people say they would do.
02 · Observed
Rwazi captures what people actually do.
03 · Decision
Sena reasons across both and hands back the next move with the evidence.
Suzy launched in 2018 out of CrowdTap. CrowdTap remains the consumer-facing app, and Suzy is the independent enterprise research platform.
Everything you run, connected
Sena reads across your CRM, ERP, dashboards, and files through 250+ integrations. It weighs the real-world read against the data you already run. It reasons across all of it in one place.
A decision you can defend
Test results hand your team a score to interpret. Sena hands back the move itself, with the evidence attached. Every answer traces to a real person who shared it.
Compare Rwazi vs Suzy
You may weigh a Suzy alternative for decisions that turn on what people actually do. Here is where they differ.
| Dimension | Rwazi (Sena) | Suzy |
|---|---|---|
| What it reads | Rwazi reads real-world activity: what people buy and do, where, and at what price. | Suzy reads asked responses such as what people say about concepts, messages, and creativity. |
| Data source | A 5M+ consumer network shares consent-based activity directly. Every signal traces to a named source. | Suzy fields to screened and verified consumers, on its own network and partner networks. |
| Coverage | Rwazi runs one first-party network across 190+ countries, the same live read in any market. | Suzy runs an owned, US-anchored network, with global reach through third-party partner networks. |
| Real-world read | Rwazi reads conditions where people buy from verified photos: presence, pricing, and availability. | Suzy runs in-home product tests and shopper questions, reported by the people it asks. |
| What it connects | Sena reads across your CRM, ERP, dashboards, and files through 250+ integrations. It reasons across all of it in one place. | Suzy brings quick questions, live interviews, and communities together in one seat. |
| Evidence model | Every answer traces to the individual signal and the person who shared it. A dated photo sits behind each signal that carries one. | Suzy screens and verifies its consumers, with documented quality checks. |
| What you get back | Sena returns the recommended move, the markets it applies to, and the signals behind it. | Suzy returns test results and analysis for your team to interpret. |
| Best fit | Rwazi fits decisions that turn on what people do, across many markets and categories. | Suzy fits fast concept, message, and creative testing before launch. |
| Buyer | Enterprise decision, intelligence, and strategy teams make cross-market calls. | Insights, brand, marketing, and innovation teams at enterprise consumer brands. |
This comparison is accurate as of July 2026, framed at a category level. Details vary by plan and use case.
The edges
Where does Suzy reach its edges?
Suzy is a strong choice for fast concept, message, and creative testing. For a quick read on an idea before launch, it is exactly the right instrument. Teams look for a Suzy alternative when the decision turns on what people actually do.
01Say and do
What people do and say
A test captures stated intent. The purchase is a separate act, made with money. Rwazi captures the act, so the say and the do arrive together.
02The store itself
Where people actually buy
A test asks people about the shelf they remember. Rwazi reads the store as it stands, from verified photos: presence, pricing, and availability. The read comes from the place itself.
03One global view
Every market in one read
Suzy runs its owned network in the US, with global reach through partner networks. A decision across 190+ countries calls for one first-party read. Rwazi holds every market on your list in the same place.
04Evidence
A decision backed with source
Delivered results hand your team a score to interpret. That interpretation is still a meeting. Sena weighs the results against your own systems and returns the call with the evidence.
The gap
How Rwazi finds the gap
See the real-time market conditions
The test says option B wins. The market votes with money. Ask Sena. It captures what people actually buy in those markets, so the say and the do arrive together.
Read what you run in one place
Your test results land as a score for your team to read. Sena weighs that against your CRM, ERP, dashboards, and files through 250+ integrations. It reasons across all of it and hands back the move.
Find the gaps
Your decision is specific, and no structured test was designed for it. Ask Sena directly. It finds the gap, captures what is missing, and returns the call with the evidence.
Alongside what you run
Why do global teams trust Sena by Rwazi?
Four reasons a team keeps its agile testing and puts Sena beside it.
One Decision AI
Sena reads your data and the real world, then hands back the move with the evidence.
One place to decideConnect your stack and system
250+ integrations across CRM, ERP, dashboards, and files, reasoned across in one place.
250+ integrationsTrace every answer
Open the source, down to the signal and the dated photo behind it.
Every figure opensBuilt for global teams
Sena gives one read across 190+ countries, captured from real people in the market.
190+ countries, one view20-min live walkthrough
See Rwazi in your category
Tell us what you are deciding, and we will show you the answer on a market like yours.
What a walkthrough covers
- 01Watch a live demo of Sena Decision AI
- 02Get a coverage read of your category
- 03See real numbers put to the test
Book a call
Tell us what you are deciding, and we will bring the market read to the call.
Which to choose
Rwazi vs Suzy
Choose Suzy if
- You need fast concept, message, and creative testing before launch.
- You want quick questions, live interviews, and communities in one seat.
- You test with screened and verified consumers on demand.
- You want a fast, self-serve research experience.
Choose Rwazi if
- The decision turns on what people are doing: what they bought, what they paid, and the brand they switched to.
- Conditions where people buy matter: presence, pricing, and availability read from verified photos.
- The decision spans 190+ countries and every category in one first-party read.
- You want every answer to trace to a real person, with consent, down to the dated photo.
Provenance
How does Rwazi verify its data?
Straight from a real person
Every signal comes from a real person who shares it directly with consent. It carries a geo-tag and a timestamp.
Checked before it reaches Sena
A multi-step QA flow verifies each one before it reaches Sena. Rwazi weights coverage by contributor density and geography.
Beside your concept results
Every answer traces back to a real-world signal you can inspect. Rwazi runs alongside the testing you already run, so the decision sits next to your concept results.
Alternatives
What are the best Suzy alternatives for global enterprise teams?
Two reads on when to look past the test, and what most teams keep.
What sits beyond the test?
Agile testing answers what people say about an idea, and Suzy runs it fast. Teams weigh a Suzy alternative when the decision turns on what people are doing, across many markets at once.
Where does Rwazi fit?
Rwazi is the Decision AI company built for that read. A 5M+ consumer network captures consent-based activity across 190+ countries, verified by computer vision where people buy. Sena reasons across your data and the market and hands back the decision with the evidence.
Comparisons
Compare Rwazi to other names you know
Explore more
Go deeper on Suzy alternatives
Solutions and use cases
How teams turn real-world data into decisions by function and by job.
All solutions →The product and the data behind it
Sena, Rwazi's Decision AI, and the real-world datasets it reasons on.
FAQ
Questions, answered.
01 What is the difference between Rwazi and Suzy?
Suzy is an agile consumer research platform. Marketing and product teams use it to test concepts, messages, and creative fast, by asking screened and verified consumers what they think. Rwazi captures what people actually do across 190+ countries and every category. Sena turns that into the decision with the evidence. Suzy tells you what people say they would do. Rwazi shows what they do, and Sena hands back the move.
02 What does Suzy do?
Suzy runs fast concept, message, and creative testing on a connected platform. Teams ask screened and verified consumers what they think, and add live interviews, product tests, and communities in the same seat. For fast agile research, it is one of the names teams reach for first, which is why they keep it.
03 Can Rwazi and Suzy work together?
Yes, and most teams keep both. Suzy tells you what people say they would do. Rwazi captures what they actually do across every market, and Sena reasons across both into one decision.
04 Is Rwazi a good Suzy alternative for global teams?
It depends on the decision. For fast concept, message, and creative testing, Suzy is built for exactly that. For a decision that spans many countries and turns on what people do, Rwazi is the better fit. It runs one first-party read across 190+ countries and returns the call with the evidence.
05 Is Rwazi's data zero-party?
Yes. "Zero-party" means people hand the information over themselves, with consent. Rwazi gathers its consumer activity this way across 190+ countries. You own every signal, and each one traces to a named source. That consent and traceability is what lets Sena stand behind every decision it returns.
06 How does Rwazi verify its data?
Every signal comes from a real person who shares it directly with consent. Each one carries a geo-tag and a timestamp. A multi-step QA flow verifies each one before it reaches Sena. Rwazi weights coverage by contributor density and geography. Many answers open to the dated photo behind the number.
07 How is Rwazi's Decision AI different from the delivered test results?
Test results hand your team a score to interpret. Sena does the interpreting. It weighs the captured activity against your own systems and returns the call itself, with the evidence attached.
08 Do Rwazi and Suzy publish pricing?
Both price by plan and scope. The cheapest way to compare is a scoped pilot. Run one market or one category, ask your own question, and see the answer before committing.