Ask and observe
Record of what people say about their attitudes and intent. Rwazi captures what people actually do, with photos and receipts, each verified through a multi-step QA flow. The two sit well together.
Rwazi vs
Rwazi vs GWI
GWI is a global audience company that reasons on attitudes, media, and stated intent. Rwazi captures what people actually do, across 190+ countries. Sena reasons across both.
Last updated: July 2026
Backed by NVIDIA Inception, Techstars, and Plug and Play.
The verdict
What's the difference between Rwazi and GWI?
GWI runs the modern global audience company, refreshed on a regular cadence with like-for-like questions across its markets.
Rwazi is the Decision AI that sees the real world. A 5M+ consumer network shares consent-based activity across 190+ countries. Sena reads across your CRM, ERP, dashboards, and files through 250+ integrations.
01 · Intent
GWI asks people what they think and intend.
02 · Activity
Rwazi captures what people actually do.
03 · Decision
Sena reasons across both and backs the next move with the evidence.
GWI rebranded from GlobalWebIndex in 2021. It is an independent company, founded in 2009 and backed by Permira.
Connect your system and stack
Sena reads across your CRM, ERP, dashboards, and files through 250+ integrations. It weighs the real-world read against the data you already run. It reasons across all of it in one place.
A decision you can open
An audience platform hands your team the profiles to interpret. Sena hands back the move itself, with the evidence attached. Every answer traces to a real person who shared it.
Compare Rwazi vs GWI
You may weigh a GWI alternative for decisions that turn on what people actually do. Here is where they differ.
| Dimension | Rwazi (Sena) | GWI |
|---|---|---|
| What it reads | Rwazi reads real-world activity: what people buy and do, where, and at what price. | GWI reads collected attitudes, media habits, brand relationships, and stated intent. |
| Data source | A 5M+ consumer network shares consent-based activity directly. Every signal traces to a named source. | GWI is a global online panel of more than half a million people on a recurring basis. |
| Coverage | Rwazi covers 190+ countries in one reconciled view. | GWI runs a harmonized view across about 50 markets. |
| Cadence | Rwazi captures on demand, so the read reflects the market now. | GWI refreshes its core on a regular quarterly cadence. |
| What it connects | Sena reads across your CRM, ERP, dashboards, and files through 250+ integrations. It reasons across all of it in one place. | GWI delivers through its own platform and APIs. |
| Evidence model | Every answer traces to the individual signal and the person who shared it. A dated photo sits behind each signal that carries one. | GWI weights the answers to represent the online population it covers. |
| What you get back | Sena returns the recommended move, the markets it applies to, and the signals behind it. | GWI delivers audience profiles and analysis for your team to interpret. |
| Best fit | Rwazi fits decisions that turn on what people do, across many markets and categories. | GWI fits harmonized audience and media profiling for planning and segmentation. |
| Buyer | Enterprise decision, intelligence, and strategy teams make cross-market calls. | Brand, media, and planning teams at companies and agencies. |
This comparison is accurate as of July 2026, framed at a category level. Details vary by plan and use case.
The edges
Where does GWI reach its edges?
GWI is a strong choice for harmonized audience profiling across markets. For media planning, segmentation, and stated intent, it is exactly the right instrument. Teams look for a GWI alternative when the decision turns on what people actually do.
01Ask and observe
What people do, alongside what they say
GWI records what people report about their attitudes and intent. What they bought, at what price, and what won the moment sit in a different lane. That read comes from the market itself.
02The individual signal
The act behind the answer
Rwazi captures the act behind it, with a photo or a receipt attached. The answer you act on stands on observed activity alongside stated intent.
03One global view
Every market in one read
GWI harmonizes its reach across about 50 markets. A decision that spans 190+ countries calls for one reconciled view. Rwazi holds every market on your list in the same place.
04Evidence
A decision, returned
Delivered profiles hand your team the numbers to interpret. That interpretation is still a meeting. Sena weighs the numbers against your own systems and returns the call with the evidence.
The gap
How Rwazi finds the gap
Read the act behind the answer
The photos and receipts show what they did. Sena pairs both, so the answer you act on stands on observed activity as well as stated intent.
Read what you run in one place
Your audience profiles land as data for your team to read. Sena weighs that against your CRM, ERP, dashboards, and files through 250+ integrations. It reasons across all of it and hands back the move.
Read every market on your list
Rwazi captures across 190+ countries in new and mature markets.
Alongside what you run
Why do global teams trust Sena by Rwazi?
Four reasons a team keeps its audience profiling and puts Sena beside it.
One Decision AI
Sena reads your data and the real world, then hands back the move with the evidence.
One place to decideEverything you run, connected
250+ integrations across CRM, ERP, dashboards, and files, reasoned across in one place.
250+ integrationsTrace every answer
Open the source, down to the signal and the dated photo behind it.
Every figure opensBuilt for global teams
Sena gives one read across 190+ countries, captured from real people in the market.
190+ countries, one view20-min live walkthrough
See Rwazi in your category
Tell us what you are deciding, and we will show you the answer on a market like yours.
What a walkthrough covers
- 01Watch a live demo of Sena Decision AI
- 02Get a coverage read of your category
- 03See real numbers put to the test
Book a call
Tell us what you are deciding, and we will bring the market read to the call.
Which to choose
Rwazi vs GWI
Choose GWI if
- You need harmonized audience profiling across markets, like-for-like questions.
- You plan media and segmentation on attitudes, media habits, and stated intent.
- You want a self-serve platform to query audience profiles on demand.
- You track how audiences describe themselves across waves.
Choose Rwazi if
- The decision turns on what people are doing: what they bought, what they paid, and the brand they switched to.
- Conditions where people buy matter: presence, pricing, and availability read from verified photos.
- The decision spans 190+ countries and every category, in one reconciled view.
- You want every answer to trace to a real person, with consent, down to the dated photo.
Provenance
How does Rwazi verify its data?
Straight from a real person
Every signal comes from a real person who shares it directly with consent. It carries a geo-tag and a timestamp.
Checked before it reaches Sena
A multi-step QA flow verifies each one before it reaches Sena. Rwazi weights coverage by contributor density and geography.
Beside your audience profiling
Every answer traces back to a real-world signal you can inspect. Rwazi runs alongside the audience profiling you already have, so the decision sits next to your system and source.
Alternatives
What are the best GWI alternatives for global enterprise teams?
Two reads on when to look past audience profiling, and what most teams keep.
What sits beyond GWI?
Audience answers what people say about their attitudes and intent, and GWI runs that well across its markets. Teams weigh a GWI alternative when the decision turns on what people are doing.
Where does Rwazi fit?
Rwazi is the Decision AI company built for that read. A 5M+ consumer network captures consent-based activity across 190+ countries, verified by computer vision where people buy. Sena reasons across your data and the market and hands back the decision with the evidence.
Comparisons
Compare Rwazi to other names you know
Explore more
Go deeper on GWI alternatives
Solutions and use cases
How teams turn real-world data into decisions by function and by job.
All solutions →The product and the data behind it
Sena, Rwazi's Decision AI, and the real-world datasets it reasons on.
FAQ
Questions, answered.
01 What is the difference between Rwazi and GWI?
GWI provides global audience data on their attitudes, media habits, and stated intent, refreshed regularly across its markets. Rwazi captures what people actually do across 190+ countries and every category. Sena turns that into the decision with the evidence. GWI is strong at profiling what audiences say. Rwazi captures the activity itself, and Sena hands back the move.
02 Can Rwazi and GWI work together?
Yes, and most teams keep both. They read different things. GWI profiles what audiences say. Rwazi captures what people actually do, and Sena reasons across both into one decision.
03 Which is better for audience profiling?
GWI, on its own terms. Harmonized audience profiling on like-for-like questions across markets is what it is built for. Rwazi is the better fit once the decision turns on what people do.
04 Is Rwazi's data zero-party?
Yes. Zero-party means people hand the information over themselves, with consent. Rwazi gathers its consumer activity this way across 190+ countries. You own every signal, and each one traces to a named source. That consent and traceability is what lets Sena stand behind every decision it returns.
05 How does Rwazi verify its data?
Every signal comes from a real person who shares it directly with consent. Each one carries a geo-tag and a timestamp. A multi-step QA flow verifies each one before it reaches Sena. Rwazi weights coverage by contributor density and geography. Many answers open to the dated photo behind the number.
06 How is Rwazi's Decision AI different from delivered profiles?
Delivered profiles hand your team the numbers to interpret. Sena does the interpreting. It weighs the real-world read against your own systems and returns the call with the evidence attached.
07 Do Rwazi and GWI publish pricing?
Both price by subscription and scope. The cheapest way to compare is a scoped pilot. Run one market or one category, ask your own question, and see the answer before committing.